Gain subscribers to your mailing list using free downloads

A mailing list is an important tool to have in your marketing toolkit. But what’s the best way to get website visitors to subscribe to it?.

5 ways to sell your books, illustrations, and writing services on your website

A comprehensive guide to 5 different ways of opening and running an online shop to sell your books, illustrations, and writing services.

How to use Nielson’s Book2Look Biblet for book marketing

Nielson has released a book marketing tool, Book2Look Biblet, which usefully captures and helps authors with key aspects of book marketing.

How Successful Authors and Illustrators use Patreon Crowdfunding as a source of income

Over the last couple of years, Patreon has become the leading online platform for creators such as writers and illustrators looking to earn money for their work. Patreon can be hugely rewarding, but it’s no easy work. Here are some things you should about Patreon know before signing up…

13 Best romance author website design tips with pictures

If you write romance, you know the challenges of standing out on the book shelves of genre fiction. In this saturated market, your website design is an essential tool.

When to get an author website?

You don’t have to wait until you finish your book, it’s never too early to get an author website. If you’re not online, you don’t exist, not to readers, publishers and agents, nor Google.

Using Affiliate Marketing and Booktopia to sell your books

You have an author website, a blog, a social media presence. All the online marketing tools at your disposal. So how can you add Booktopia’s affiliates program to direct those tools to produce book sales?

11 Snapchat tips for writers: a beginner’s guide

Maybe you dismiss it because of its sexting heritage, but Snapchat now has more daily users than Twitter. Here’s a quick tour of Snapchat for writers.

7 Unique business card design ideas for authors (plus 3 free downloadable designs)

See our top 7 business card designs that will surely grab attention and improve your promotional efforts.

Claiming tax deductions for the cost of an author website

If you’re planning to buy an author website (or already have one) here are some things to remember about claiming the costs so you don’t miss out.

Making time for writing and promoting with the Eisenhower Matrix

Use the Eisenhower Matrix to help you make the time for writing and promotion.

5 Recommendations for choosing the right domain name for author, and illustrator websites

Deciding the name of your website is tricky. It’s picked at the start of the journey as a writer, with you along the way, and can impact future success.

How authors can use video to promote themselves (and how I made mine)

One way to create an instant an connection with readers is video. Here are 6 video ideas, and a step-by-step guide to how I made mine.

eCourses, subscriptions & eCommerce: finding the right package to sell yourself online

When choosing an authorpreneurial model, setting up eCommerce, & defining a marketing strategy, one size does not fit all.

Book marketing from the heart

When marketing is authentic and makes a personal connection, it’s remarkable. Being remarkable grows your audience. Here’s one way.

Get found in Google, Facebook & Twitter with Meta Tags

Using Meta Tags on your website makes your blog posts look better when sharing on social media and in google search results.

Ways to use social media on an author website

Increased traffic, brand building, and fan connection, are all benefits of social media for authors. But where and how to use social media on their website?

How we make you look good: the step-by-step process of an author website makeover (with before & after pics)

An author website designer is a lot like a book editor. Both work with an author to plan, organise, and present their work in the best possible way.

2-Simple steps for authors to get found in Google with SEO

Is SEO still a thing? When we think web traffic, we think social media. But the big (and silent) traffic source is still Google. Here’s how we authors get ranked in Google, and how you can too.

Blogging 101 for authors: a beginner’s guide to starting your blog and what to write

A good blog is one of the best investments you can make for your platform and promotion as a writer. But how and where do you get started? Here’s a simple method that’s helping authors get ideas and start their blog. It really helped me.

How to use a blog tour, social media, and an email newsletter to launch a YA novel

We welcome award-winning YA author Rachael Craw, of the ‘Spark’ Trilogy. For new authors wondering how publishers like to market a new book, Rachael shares her experience.

How to email your list subscribers, what to send them, and how to stop them from unsubscribing

Let’s look at sending manual or automatic emails to your list. Plus 12 ideas for what to write, and how to make sure readers are reading and not unsubscribing.

3 Simple steps to setting up your email list to build your audience

There are so many email marketing options out there. Which to choose? I help you choose an email software, adding a subscribe form to your site, getting subscribers and promoting your list.

Why email is the #1 promotional tool for authors

For authors that see themselves as a brand, they connect with fans, leverage their website, and build a following with email.

A look inside the secret statistics of successful author websites

As author website specialists, we’re in a unique position. We have access to a wealth of statistical data for a long list of leading Australian writers.

10 Things every author should have on their home page

Home pages used to be the most important page on a website, containing as much info as we could pack in. But times have changed. Here’s how authors can make a winning first impression.

What librarians look for in author websites - Part 1

Looking for ways to improve your author website to appeal to schools for speaking events? In this 2-part series, I speak to 4 librarians that generously shared their thoughts.

What librarians look for in author websites - Part 2

Speaking at schools offer authors a wonderful opportunity to present and promote their work, but what improvements can you add to your website to attract more bookings?

5 reasons why authors should buy a domain name

Are you using a free domain name for your website or blog? Here are 5 compelling reasons why you should invest in your own personalised domain name.

What happens when your book and web designer collaborate to create your website - Part 1

About to release a new book that has a cover you just adore? Why not get your book and web designer working together to promote it.

What happens when your book and web designer collaborate to create your website - Part 2

Do you write for children? Did you know your book and web designers can form the perfect team to create a distinct online experience for your readers.

6 website ideas for children’s authors and illustrators to engage their audiences

If you create for children, it’s clear who your ‘work’ is for, but who is your ‘website’ for?

7 ways to ensure your email subscribers read your blog posts

When you notify your followers of a new post – are they actually reading?

Build it and they will come

How the biggest myth on the internet is hurting your site.

Why owning your own site is better than social media

If your website was like your home, would you rather rent or own?

5 ways to keep your visitors coming back

Building a fan base that anticipates your work

5 quick Google ranking tips for authors

Use these tips on your site today, and get found in Google

How to build your author website through distinct design and solid fundamentals

It’s time to build your author brand online and stand out from the crowd.

Our unique approach to an author website template

The templates we design are hand crafted just for authors. When you select a design, it’s exclusively yours ~ no-one else will have one like it.