Subscribe to my articles for useful website tips & book marketing strategies I’ve used to help leading authors across the globe.
Do You Really Need an Author Website Before You’re Published?
Wondering if you need an author website before your first book? Here’s why it matters, how publishers see it, and what to start with now.
Author Website vs Social Media: Why Your Site Matters More
Is your author platform built on social media quicksand? Discover why an author website vs social media isn’t even a fair fight — and how to build something lasting.
10 Tips for a Standout Children’s Author Website
Build a great children's author website that connects with readers, parents, and schools. Discover 10 creative tips to make your site stand out.
Debut Author Website: How to Start Your Author Site the Right Way
Learn why every debut author needs a website before publishing. Build your debut author website the right way to grow your audience & online presence.
Substack for Authors: An Exciting Publishing Shift
Discover why Substack for authors is reshaping publishing. Learn how writers are using it to build audiences, earn income, and stay independent.
Best Author Websites: 50 Real Examples & Design Takeaways (2025 Update)
See 50 real-life author website examples across genres. Learn what makes the best author websites work and apply ideas to your own site.
10 Things to Know About the .author Domain Name for Writers
Curious about the .author domain name? Learn what it is, how to register one, and why it might be the perfect fit for your author website.
Nonfiction Author Website Best Practices (With Examples)
Learn how to create a powerful nonfiction author website that builds trust, attracts readers, and supports your book, brand, and business.
12 Book Page SEO Tips to Help Readers Find You On Google
Want your book page to be found online? Our plain English guide to book page SEO helps you boost your Google ranking—without the jargon.
How to use Nielsen’s Book2Look Biblet for book marketing
Nielsen has released a book marketing tool, Book2Look Biblet, which usefully captures and helps authors with key aspects of book marketing.
5 ways to sell your books, illustrations, and writing services on your website
A comprehensive guide to 5 different ways of opening and running an online shop to sell your books, illustrations, and writing services.
Patreon for Authors: How Writers and Illustrators Use It to Earn Income
Learn how authors and illustrators use Patreon to build income directly from readers. Is Patreon for authors right for you?
Claiming tax deductions for the cost of an author website
Maximize tax deductions on your author website as an Australian writer - explore eligibility, claimable expenses, and key insights for financial savings
Get found in Google, Facebook & Twitter with Meta Tags
"Boost your author platform visibility on Google, Facebook & Twitter using meta tags – elevate impressions, click-through rates, and online presence
Poetry Author Websites: 5 Tips to Design Your Site to Showcase Your Voice
Looking to create an online home for your poetry? Use these five simple tips to make sure your website aligns perfectly with your unique literary voice.
Author Website Features: Everything You Need to Include
Discover the essential author website features every writer needs — must-have pages, design ideas, and tools to build your online presence.
Why writers only need one website to reach multiple audiences
Maximize your reach with one website: Learn how writers effectively cater to diverse audiences & genres while streamlining their online presence
9 FAQs to simplify moving your website to a new provider
Thinking of moving your website to a new provider? Here are 9 must-read FAQs to help you make the switch smoothly and without losing content.
![#AusChat with Author Dr Anna Whately and Jin [Video]](https://jinand.co/wp-content/uploads/art-auschat-with-anna-whately-and-jin.webp "#AusChat with Author Dr Anna Whately and Jin [Video]")
#AusChat with Author Dr Anna Whately and Jin [Video]
I had the pleasure of sitting down virtually with Dr. Anna Whately for her #AusChat series to talk all things author websites.
Live stream video and online events for authors
Thinking about getting into live streaming video for book launches and online events, read on to boost your tech-savvy.
Gain subscribers to your mailing list using free downloads
A mailing list is an important tool to have in your marketing toolkit. But what’s the best wawy to get website visitors to subscribe to it?
Romance Author Website: 13 Design Tips With Examples
Learn how to design a romance author website that attracts readers. 13 tips with real examples to inspire your own site.
When to Get an Author Website: 5 Reasons You Shouldn’t Wait
When should you get an author website? The sooner, the better. Learn why building your author platform early helps attract readers, agents & publishers.
![Using Booktopia Affiliate to sell your books [2024 Update]](https://jinand.co/wp-content/uploads/art-using-affiliate-marketing-booktopia-sell-books.webp "Using Booktopia Affiliate to sell your books [2024 Update]")
Using Booktopia Affiliate to sell your books [2024 Update]
Boost book sales by combining your author site, blog, and social media with Booktopia's affiliate program for effective online marketing
11 Snapchat tips for writers: a beginner’s guide
I know you’ve at least thought about trying Snapchat. Maybe you’re quick to dismiss it because of its sexting heritage. Maybe you think it’s just another thing to learn. Maybe you’re thinking you’re just too old? That’s what I thought anyway. Snapchat has more daily users than Twitter, Bloomberg recently reported. So I thought if...
7 Unique business card design ideas for authors (plus 3 free downloadable designs)
See our top 7 business card designs that will surely grab attention and improve your promotional efforts.
Making time for writing and promoting with the Eisenhower Matrix
The Eisenhower Matrix is a popular time management framework that many highly successful people use to prioritise their time and energy.
Author Domain Name Tips: 5 Key Recommendations for Authors and Illustrators
Choosing an author domain name? These 5 tips for authors and illustrators will help you avoid mistakes and build your professional presence online.
How authors can use video to promote themselves (and how I made mine)
One way to create an instant connection with readers is video. Here are 6 video ideas, and a step-by-step guide to how I made mine.
eCourses, subscriptions & eCommerce: finding the right package to sell yourself online
When choosing an authorpreneurial model, setting up eCommerce, & defining a marketing strategy, one size does not fit all.
Book marketing from the heart
When marketing is authentic and makes a personal connection, it’s remarkable. Being remarkable grows your audience. Here’s one way.
Ways to use social media on an author website
Increased traffic, brand building, and fan connection, are all benefits of social media for authors. But where and how to use social media on their website?
How we make you look good: the step-by-step process of an author website makeover (with before & after pics)
How we make you look good: the step-by-step process of an author website makeover (with before & after pics)
2-Simple steps for authors to get found in Google with SEO
SEO remains crucial for web traffic, even in a social media world. Learn how authors can boost their Google rankings and attract more visitors.
Blogging for Authors: 7 Proven Ways to Start & What to Write About
Blogging for authors helps build an audience, share expertise, and support book sales. Here’s how to start your author blog.
How to use a blog tour, social media, and an email newsletter to launch a YA novel
For writers wondering how publishers like to market a new book, we welcome award-winning YA author Rachael Craw to share her experience.
How to email your list subscribers, what to send them, and how to stop them from unsubscribing
Let’s look at sending manual or automatic emails to your list. Plus 12 ideas for what to write, and how to make sure readers are reading and not unsubscribing.
YA Author Website Tips: 6 Ways to Engage Your Audience
Want your YA author website to stand out? These 6 practical tips (with examples) help you connect with young adult readers and grow your fanbase.
3 Simple steps to setting up your email list to build your audience
There are so many email marketing options out there. Which to choose? I help you choose an email software, adding a subscribe form to your site, getting subscribers and promoting your list.
Why email is the #1 promotional tool for authors
Authors that see themselves as a brand, connect with readers, leverage a professional website, and build a loyal following. How? Email.
A look inside the secret statistics of successful author websites
As author website specialists, we have access to all the data from a long list of successful author websites. Find out what the stats say.
10 Things every author should have on their home page
Home pages used to be the most important page on a website, containing as much info as we could pack in. But times have changed. Here's how authors can make a winning first impression.
What librarians look for in author websites – Part 1
Looking for ways to improve your author website to appeal to schools for speaking events? In this 2-part series, I speak to 4 librarians that generously shared their thoughts.
What librarians look for in author websites – Part 2
Speaking at schools offer authors a perfect opportunity to present and promote their work. But what updates can you make to your site to get more bookings?
5 Reasons why authors should buy a domain name
Discover 5 powerful reasons to upgrade from a free domain to a personalised one, making your website or blog more professional and memorable
What happens when your book and web designer collaborate to create your website – Part 1
About to release a new book that has a cover you just adore? Why not get your book and web designer working together to promote it.
What happens when your book and web designer collaborate to create your website – Part 2
Do you write for children? Did you know your book and web designers can form the perfect team to create a distinct online experience for your readers.
7 Ways to ensure your email subscribers read your blog posts
When you notify your followers of a new post – are they actually reading?
5 ways to keep your visitors coming back
I know what you’re going to say, “Email? But people hate their inbox and they hate getting spam”. The reality however is far from this.
How to build your author website through distinct design and solid fundamentals
It’s time to build your author brand online and stand out from the crowd.
Our unique approach to an author website template
The templates we design are handcrafted just for authors. When you select a design, it’s exclusively yours ~ no-one else will have one like it.