Subscribe to my articles for useful website tips & book marketing strategies I’ve used to help leading Aussie authors.

Things you need to know about the .Author domain name

Things you need to know about the .Author domain name

Are you on the lookout for a domain name that screams "author" loud and clear? You're in luck because the .author domain extension is coming soon!

Read this article

12 Tips to get your book to the top of Google

12 Tips to get your book to the top of Google

Boosting your book’s ranking in Google may not be as hard as you think. Here’s our plain English guide to SEO and how to do it.

Read this article

6 website ideas for children’s authors and illustrators to engage their audiences

6 website ideas for children’s authors and illustrators to engage their audiences

If you create for children, it’s clear who your ‘work’ is for, but who is your ‘website’ for?

Read this article

How to use Nielsen’s Book2Look Biblet for book marketing

How to use Nielsen’s Book2Look Biblet for book marketing

Nielsen has released a book marketing tool, Book2Look Biblet, which usefully captures and helps authors with key aspects of book marketing.

Read this article

5 ways to sell your books, illustrations, and writing services on your website

5 ways to sell your books, illustrations, and writing services on your website

A comprehensive guide to 5 different ways of opening and running an online shop to sell your books, illustrations, and writing services.

Read this article

How Successful Authors and Illustrators use Patreon Crowdfunding as a source of income

How Successful Authors and Illustrators use Patreon Crowdfunding as a source of income

Discover how top authors & illustrators leverage Patreon for income: Unveil strategies, success stories, and best practices to boost your creative career

Read this article

Claiming tax deductions for the cost of an author website

Claiming tax deductions for the cost of an author website

Maximize tax deductions on your author website as an Australian writer - explore eligibility, claimable expenses, and key insights for financial savings

Read this article

Get found in Google, Facebook & Twitter with Meta Tags

Get found in Google, Facebook & Twitter with Meta Tags

"Boost your author platform visibility on Google, Facebook & Twitter using meta tags – elevate impressions, click-through rates, and online presence

Read this article

Crafting a poetry author website: 5 tips to capture the essence of your voice

Crafting a poetry author website: 5 tips to capture the essence of your voice

Looking to create an online home for your poetry? Use these five simple tips to make sure your website aligns perfectly with your unique literary voice.

Read this article

Essential pages & features every author website should have

Essential pages & features every author website should have

Must-have pages & features for author websites: Boost your online presence with essential tips, captivating design ideas, and functionality advice

Read this article

Why writers only need one website to reach multiple audiences

Why writers only need one website to reach multiple audiences

Maximize your reach with one website: Learn how writers effectively cater to diverse audiences & genres while streamlining their online presence

Read this article

9 FAQs to simplify moving your website to a new provider

9 FAQs to simplify moving your website to a new provider

Want to move from one web designer or provider to another? Here are answers to your burning questions on changing over.

Read this article

#AusChat with Author Dr Anna Whately and Jin [Video]

#AusChat with Author Dr Anna Whately and Jin [Video]

I had the pleasure of sitting down virtually with Dr. Anna Whately for her #AusChat series to talk all things author websites.

Read this article

Live stream video and online events for authors

Live stream video and online events for authors

Thinking about getting into live streaming video for book launches and online events, read on to boost your tech-savvy.

Read this article

Gain subscribers to your mailing list using free downloads

Gain subscribers to your mailing list using free downloads

A mailing list is an important tool to have in your marketing toolkit. But what’s the best wawy to get website visitors to subscribe to it?

Read this article

13 Best romance author website design tips with pictures

13 Best romance author website design tips with pictures

Elevate your romance writing with standout website design – your vital tool to thrive in the competitive world of genre fiction

Read this article

When to get an author website?

When to get an author website?

You don’t have to wait until you finish your book, it’s never too early to get an author website.

Read this article

Using Affiliate Marketing and Booktopia to sell your books

Using Affiliate Marketing and Booktopia to sell your books

Boost book sales by combining your author site, blog, and social media with Booktopia's affiliate program for effective online marketing

Read this article

11 Snapchat tips for writers: a beginner’s guide

11 Snapchat tips for writers: a beginner’s guide

I know you’ve at least thought about trying Snapchat. Maybe you’re quick to dismiss it because of its sexting heritage. Maybe you think it’s just another thing to learn. Maybe you’re thinking you’re just too old? That’s what I thought anyway. Snapchat has more daily users than Twitter, Bloomberg recently reported. So I thought if...

Read this article

7 Unique business card design ideas for authors (plus 3 free downloadable designs)

7 Unique business card design ideas for authors (plus 3 free downloadable designs)

See our top 7 business card designs that will surely grab attention and improve your promotional efforts.

Read this article

Making time for writing and promoting with the Eisenhower Matrix

Making time for writing and promoting with the Eisenhower Matrix

The Eisenhower Matrix is a popular time management framework that many highly successful people use to prioritise their time and energy.

Read this article

5 Recommendations for choosing the right domain name for author, and illustrator websites

5 Recommendations for choosing the right domain name for author, and illustrator websites

Deciding the name of your website is tricky. It's picked at the start of the journey as a writer, with you along the way, and can impact future success.

Read this article

How authors can use video to promote themselves (and how I made mine)

How authors can use video to promote themselves (and how I made mine)

One way to create an instant connection with readers is video. Here are 6 video ideas, and a step-by-step guide to how I made mine.

Read this article

eCourses, subscriptions & eCommerce: finding the right package to sell yourself online

eCourses, subscriptions & eCommerce: finding the right package to sell yourself online

When choosing an authorpreneurial model, setting up eCommerce, & defining a marketing strategy, one size does not fit all.

Read this article

Book marketing from the heart

Book marketing from the heart

When marketing is authentic and makes a personal connection, it’s remarkable. Being remarkable grows your audience. Here’s one way.

Read this article

Ways to use social media on an author website

Ways to use social media on an author website

Increased traffic, brand building, and fan connection, are all benefits of social media for authors. But where and how to use social media on their website?

Read this article

How we make you look good: the step-by-step process of an author website makeover (with before & after pics)

How we make you look good: the step-by-step process of an author website makeover (with before & after pics)

How we make you look good: the step-by-step process of an author website makeover (with before & after pics)

Read this article

2-Simple steps for authors to get found in Google with SEO

2-Simple steps for authors to get found in Google with SEO

SEO remains crucial for web traffic, even in a social media world. Learn how authors can boost their Google rankings and attract more visitors.

Read this article

Blogging 101 for authors: a beginner’s guide to starting your blog and what to write

Blogging 101 for authors: a beginner’s guide to starting your blog and what to write

Boost your writing platform with a top-notch blog – explore this easy method to generate ideas and kickstart your blogging journey

Read this article

How to use a blog tour, social media, and an email newsletter to launch a YA novel

How to use a blog tour, social media, and an email newsletter to launch a YA novel

For writers wondering how publishers like to market a new book, we welcome award-winning YA author Rachael Craw to share her experience.

Read this article

How to email your list subscribers, what to send them, and how to stop them from unsubscribing

How to email your list subscribers, what to send them, and how to stop them from unsubscribing

Let’s look at sending manual or automatic emails to your list. Plus 12 ideas for what to write, and how to make sure readers are reading and not unsubscribing.

Read this article

6 YA website tips for Young-Adult Authors (with examples)

6 YA website tips for Young-Adult Authors (with examples)

Young Adult (YA) Fiction is a genre beloved by teens and adults alike. Here’s how YA websites can capture their attention and imaginations.

Read this article

3 Simple steps to setting up your email list to build your audience

3 Simple steps to setting up your email list to build your audience

There are so many email marketing options out there. Which to choose? I help you choose an email software, adding a subscribe form to your site, getting subscribers and promoting your list.

Read this article

Why email is the #1 promotional tool for authors

Why email is the #1 promotional tool for authors

Authors that see themselves as a brand, connect with readers, leverage a professional website, and build a loyal following. How? Email.

Read this article

A look inside the secret statistics of successful author websites

A look inside the secret statistics of successful author websites

As author website specialists, we have access to all the data from a long list of successful author websites. Find out what the stats say.

Read this article

10 Things every author should have on their home page

10 Things every author should have on their home page

Home pages used to be the most important page on a website, containing as much info as we could pack in. But times have changed. Here's how authors can make a winning first impression.

Read this article

What librarians look for in author websites – Part 1

What librarians look for in author websites – Part 1

Looking for ways to improve your author website to appeal to schools for speaking events? In this 2-part series, I speak to 4 librarians that generously shared their thoughts.

Read this article

What librarians look for in author websites – Part 2

What librarians look for in author websites – Part 2

Speaking at schools offer authors a perfect opportunity to present and promote their work. But what updates can you make to your site to get more bookings?

Read this article

5 Reasons why authors should buy a domain name

5 Reasons why authors should buy a domain name

Discover 5 powerful reasons to upgrade from a free domain to a personalised one, making your website or blog more professional and memorable

Read this article

What happens when your book and web designer collaborate to create your website – Part 1

What happens when your book and web designer collaborate to create your website – Part 1

About to release a new book that has a cover you just adore? Why not get your book and web designer working together to promote it.

Read this article

What happens when your book and web designer collaborate to create your website – Part 2

What happens when your book and web designer collaborate to create your website – Part 2

Do you write for children? Did you know your book and web designers can form the perfect team to create a distinct online experience for your readers.

Read this article

7 Ways to ensure your email subscribers read your blog posts

7 Ways to ensure your email subscribers read your blog posts

When you notify your followers of a new post – are they actually reading?

Read this article

Build it and they will come

Build it and they will come

How the biggest myth on the internet is hurting your site.

Read this article

Why owning your own website is better than social media

Why owning your own website is better than social media

If your website was like your home, would you rather rent or own?

Read this article

5 ways to keep your visitors coming back

I know what you’re going to say, “Email? But people hate their inbox and they hate getting spam”. The reality however is far from this.

Read this article

5 Quick Google ranking tips for authors

Use these tips on your site today, and get found in Google

Read this article

How to build your author website through distinct design and solid fundamentals

It’s time to build your author brand online and stand out from the crowd.

Read this article

Our unique approach to an author website template

Our unique approach to an author website template

The templates we design are handcrafted just for authors. When you select a design, it’s exclusively yours ~ no-one else will have one like it.

Read this article