We’ve worked with some brilliant authors, illustrators, bookshops, and industry groups who wanted something a little different — something that actually felt like them.
Our Sold page gives you a look at the sites we’ve built and the people behind them. Each one is a bit different, because each author is.
Take a scroll through. You’ll get a feel for the kind of care we put in — and maybe a sense of what your own site could become.
Michael Robotham
I chose to use Jin because I’d seen what he’d done for several other authors and he seemed to understand the unique nature of this business.
Read Michael’s full testimonial
Jin and Co have redesigned and launched my website making it sharper, easier to navigate and giving it a fresh contemporary feel.
My previous website was more than ten years old and, despite being regularly updated, was beginning to feel dated and was cluttered with features that I wasn’t updating or using fully.
The new site has rectified many of these issues and created an easier way for readers to learn about new releases and explore by back-list, as well as subscribe to my regular newsletters.
I chose to use Jin because I’d seen what he’d done for several other authors and he seemed to understand the unique nature of this business. It isn’t a retail site, but a tool for promotion and keeping readers informed.
Anyone considering Jin’s services should look at their individual needs and what sort of traffic they hope to generate through the website. There is a cost, obviously, but it can be viewed as an investment in future success and helping to establish an author’s brand.
I was impressed by how Jin was able to create mirrored home pages for my German and North American markets, which allow me to promote individual titles and jackets in those territories. Also with how quickly he has responded to my questions and suggested updates. I look forward to his ongoing support and advice.
Karen Comer
“He had been highly recommended by another author and I was impressed with other author websites he had created, as well as the depth of information on his own website. Jin was extremely patient with my lack of technology knowledge and my busy schedule, and always worked to support.”
When I needed a new website to promote my books, I chose to work with Jin.
He had been highly recommended by another author and I was impressed with other author websites he had created, as well as the depth of information on his own website. Jin was extremely patient with my lack of technology knowledge and my busy schedule, and always worked to support me.
It was so much easier to focus on my writing and leave the website to Jin! I’m thrilled with my new website – love the easy navigation features and the fabulous design elements.
Tigest Girma
“I loved working with Jin & Co. because their designs were fresh and personally tailored to my brand. Highly recommend to other authors looking to breathe life into their website!”
Read Tigest’s full testimonial
“I loved working with Jin & Co. because their designs were fresh and personally tailored to my brand.
I had a very specific vision for the tone of my website and collaborating with Jin was super easy.
He was receptive to feedback and quick to adjust any bugs or add updates! Highly recommend to other authors looking to breathe life into their website!”
Dervla McTiernan
“Jin is a talented designer. His websites are unique, beautifully designed and very good value.”
Read Dervla’s full testimonial
Jin is a talented designer. His websites are unique, beautifully designed and very good value. Jin listened to everything I said about what I wanted in a website and more than delivered. He was pro-active, quick, and professional. I was thrilled with the work Jin did for me, and would recommend him to any author who wants a website that will be an asset to their branding and marketing efforts.
Jacqueline Harvey
Jin has been incredibly responsive and easy to work with, and I highly recommend his services for anyone building their author website.
Read Jacqueline’s full testimonial
Hi, my name is Jacqueline Harvey. I’m a children’s author and I just want to give a shout out and recommendation to Jin Wong and the services that he’s provided me in building and maintaining and basically looking after my website and all of my online needs in that department. He’s been easy to work with, he’s really responsive and the website is exactly what I need at this point in my career. So I would have no hesitation in recommending Jin to others who are about to embark on a similar journey.
David Hunt
“I couldn’t be happier with Jin’s design of my website.”
Susan White
I chose to go with Jin because I loved the clarity of the websites he had already designed for other writers and the sense I had that he was listening carefully when we chatted about what was important to me.
The problem I had was that I was unsure how to present myself as a writer of both adult and YA fiction. I didn’t know how to combine these two potential audiences.
I chose to go with Jin because I loved the clarity of the websites he had already designed for other writers and the sense I had that he was listening carefully when we chatted about what was important to me.
Jin was easy to work with – responsive, reliable, and attentive.
I was thrilled to be able to work with someone who has all the skills I lack in the visual and marketing department!
If you’re wanting to work with someone who will gain a sense of you as a writer and represent that visually, go with Jin.
I was amazed at how Jin so beautifully captured the different moods of my novels on the screen.
Monica McInerney
“Jin was quick to respond, open to suggestions and overall lovely to work with. My author website he’s created for us is functional and beautiful, and all the more better to know that he is always on hand to help if any problems arise. Thanks Jin!”
Sasha Cottman
“Jin has been great to work with, he has listened to what I wanted and delivered a website that makes me smile every time I log on. My website is clean, beautiful and works.”
I had run a website for a number of years using templates from a web host. My website looked homemade at best. I wasted untold hours trying to fix it.
When I decided to branch out and go indie I decided that time was one thing I didn’t have, so outsourcing my website was a major priority. I looked at a few overseas website designers and then decided to find an Australian website designer. I was thrilled to find a Melbourne based website designer who specialized in author websites. I loved the look of Jin’s templates so I got in touch.
Jin has been great to work with, he has listened to what I wanted and delivered a website that makes me smile every time I log on. My website is clean, beautiful and works.
Getting a professional to build my website was one of the best decisions I have made in my indie journey. I can concentrate on my writing knowing that I have a great looking website which displays all my books to their very best. I would highly recommend any author serious about their writing to invest a little in a website which not only brings them joy but brings readers and gives them a seamless way to purchase your books.
Belinda Murrell
“My old website was nearly ten years old and it looked tired, dated and messy. Jin’s redesign is absolutely gorgeous, warm and welcoming, easy to navigate and has a strong author branding so I’m so thrilled with it.”
Jin makes lovely websites for writers & performers and is a dream to work with. This is an unsponsored post! (Also, now I want to read all these fictitious sample books and steal the hilarious pretendy blurbs.) https://t.co/Tt6xvkHPpc
— Kaz Cooke (@reallykazcooke) January 25, 2023
“Jin has been an absolute efficient delight to work with, proved to be a great, collaborative problem-solver and has done a wonderful job with the design and functionality. Thank you so much!”
Kaz Cooke
Author of Up The Duff
Gabby Leibovich
“The beautiful look and feel that comes from our website has been crucial in helping us launch our book, Catch of the Decade.”
I was looking for a cool, easy to navigate site that will be a starting place for anyone looking at our book from readers to media to book stores.
After searching online for someone to build the site, I was surprised to see that Jin And Co. specialises in creating websites for books. Since this is my first ever book, I wanted to work with someone that understands the special needs and requirements to launch and market a book.
I also liked Jin’s office was just 2km from my house. Saying all that everything happened through the peak of Victorian Covid19, and I found communication by email and zoom to be so easy. Jin is very attentive and very quick. I really liked the first design concept that was offered and we went with that. I’m really really proud of the final product: it’s cool, it’s fun, touches all the relevant points, and easy to navigate and understand.
I wanted the site to be different and innovative like our business, and Jin went along with all of my suggestions and ideas – nothing was too hard or overly complicated.
I like how even 3 months into the launch, we keep updating and adding to the site for the benefit of the user.
What would be my advice for other writers considering Jin’s services? Just do it! As we say in our book: great idea by midnight, execute by midday. Jin is fast!
Anna Featherstone
“Having a professional author website has elevated my confidence in everything from reaching out to people for interviews through to planning my latest book launch. It’s not just a website, it’s a business — and Jin helped me get there.”
I was confused about how to appeal to a broad range of audiences — from newspaper and magazine editors to readers and writers of a diverse range of non-fiction. I had a new book to launch and knew my DIY web presence just wasn’t cutting it.
While researching Look – It’s Your Book! A Self-Publishing Guide for Australian Writers, I came across Jin & Co. It was clear Jin understood the writer’s dilemma: we’re not just one thing — we’re many — and we need a site that captures that in a way that’s simple, but strong.
Jin is fast, thorough, responsive, practical, knowledgeable — and entertaining. If he were an author, he’d be a bestseller. He made everything feel easy, integrating all the moving parts and just getting the job done. Updating the site myself is now a breeze.
One of the most powerful outcomes of this project is how much more confident I feel — whether I’m pitching interviews or planning a book launch, it’s changed how I present myself and my work. It’s not just a website — it’s a business, and Jin helped me get there.
Lynette Noni
It’s been such an incredible experience to work with Jin on creating the website of my dreams. I cannot recommend him enough!
Read Lynette’s full testimonial
I’m particularly unskilled when it comes to All Things Technology, and especially websites. For years, I’d been using the most basic of designs (right back to before I was published and all I needed was a simple blog) because that was all I could get my head around. But then my career grew and I began to realise that I desperately needed something more sophisticated and also more suited to the different things I wanted to highlight on my website, so I decided a revamp was necessary!
Jin came highly recommended by my publishers at Penguin Random House Australia.
It’s been so wonderful to work with Jin on this! He’s been amazingly responsive and endlessly patient(!!) the entire way along, and you’ve gone over and above to make sure I have a design that I love!
I mean, Jin’s managed to transform my old website into a thing of beauty, so there’s no area where he hasn’t helped me in regards to this creation! Plus it’s all so easy for me to update and maintain from here on out, which means I can make any changes I want at any point, and still have everything looking amazing!
In the beginning, I wasn’t confident a custom design could be delivered. But Jin rose to the occasion and proved me wrong!
The first time I saw the drafted site in a working and editable model was amazing. There was such a “wow” factor about that moment. But there were other little moments all the way along, too, like choosing a font and discussing different template designs and talking about fancy things like carousels and embedded trailers and drop-down links and “buy now” buttons and newsletter sign-up forms and favicons (that’s a new word I’ve learned through this!) — the list is endless. So it was just a really awesome experience from beginning to end.
Web design by the incomparably talented @JinAndCo! 🤩 pic.twitter.com/TWVXpCu2zG
— Lynette Noni (@LynetteNoni) March 18, 2021
Corinne Fenton
“I would recommend Jin & Co. highly to anyone looking for efficiency, reliability and professionalism.”
Read Corinne’s full testimonial
The first thing I would like to say about Jin & Co. is that from the beginning I felt I was dealing with an organisation with high standards of professionalism.
The Pre-Production Questionnaire was fantastic as it highlighted to me what sort of site design appealed, what I needed it to achieve and who was my audience.
I was not in a particular hurry with having my site up and running, rather I felt I needed to take time and be certain I was making the right decisions with both design and the sort of information my site needed to contain.
Jin & Co. were patient and allowed me to take my time without pressure.
I would recommend Jin & Co. highly to anyone looking for efficiency, reliability and professionalism and I’ve had some wonderful compliments from friends, writers, illustrators and people across the publishing industry about my fresh and appealing, user-friendly and stylish-looking site. It’s exactly what I wanted.
Jeannie Baker
“Jin made the whole process of creating my cross-platform responsive website so easy for me! He went out of his way to create the web site I wanted. I’m very happy with the result.”
“From conception to execution, Jin was a pleasure to work with, answering all my queries promptly. I recommend his work highly.”
James Kirchick
Frané Lessac
“Jin’s experience in working with authors and illustrators is the best there is.”
My old website was a mess!
Not only was it outdated and hard to navigate, but it was also aesthetically unpleasing with text and images all over the place. I was long overdue for a new, clean, informative and enjoyable place for visitors.
Jin’s experience in working with authors and illustrators is the best there is.
I first met Jin when he helped me move my first website, created many years ago, to a self-managed entity. He mentioned then that it needed a revamp, but I kept putting it off and patching up my old one with sticky tape. Jin was aware of my body of work and the amount of content involved in creating a new website so we were both realistic what was required and the timeframe.
The efficiency and speed to communicate back and forth on a project are of utmost importance to me. Jin is easy to reach and able to explain and solve any query.
What’s it Jin like to work with? Practicality and Patience. No matter what ‘silly’ question, I throw Jin’s way, he explains it to me, step by step, with grace in layman’s terms. Jin is always there when I forget how to manoeuvre in WordPress.
My advice for other writers considering a new author website? Have an idea of all the possible demographics you hope will visit your site. It will help organise copy, photos, reviews, testimonials, and links.
I wanted a place for children, parents, teachers, librarians, art lovers, curiosity seekers and other creators to gain knowledge about my work. Easy to find where to download activities, watch videos about my process, and my presentations for schools, libraries and festivals.
What’s cool about creating a new Jin and Co website, is the satisfaction in seeing it go live, shiny and new, for all the world to explore.
ABIA Awards
“Cannot give a higher recommendation to Jin And Co – it’s a consensus shared by many of my peers. Most recently the landing page he designed for the ABIA Awards (which were moved online due to COVID-19), was a crucial part of us being able to execute it and bring a lot of joy to our community in such uncertain times. I can’t wait to see what he makes for us next.”
Jin has been serving our industry for a long, long time and really know the special needs of the book business.
The sites he creates aren’t just functional – they also have a brilliant sense of cohesion and design – and really communicated the values that we’ve tried to embody as an organisation. They’re also so robust and stable and easy-to-use.
When you’re time poor and under pressure – to work with someone and a team with such vision and intuition, who asks great questions and has such user-friendly, creative and elegant solutions – it’s amazing.
Cannot give a higher recommendation to Jin And Co – it’s a consensus shared by many of my peers. Most recently the landing page he designed for the ABIA Awards (which were moved online due to COVID-19), was a crucial part of us being able to execute it and bring a lot of joy to our community in such uncertain times. I can’t wait to see what he makes for us next.
That’s all your Books and Business Award Shortlists for #ABIA2020!
— ABIAs (@ABIA_Awards) April 28, 2020
Subscribe to our YouTube Channel & join the celebration on Wednesday 13th May at 4:00pm
For more details and a one-click way to subscribe go to our new look website built by @JinAndCo! https://t.co/fUwZ6vNJfA pic.twitter.com/ezfCFZa6y6
L.T. Zee
“Jin isn’t just a brilliant designer, he’s kind, collaborative, and genuinely cares — the result far exceeded my expectations. Jin’s exceptional talent and thoughtful approach set him apart — my site is stunning and truly feels like me.”
When searching for a top-rated author website designer, Jin’s company consistently appeared at the top, and for good reason. When I visited his website, I was blown away by his one-of-a-kind, thoughtfully crafted, and visually stunning work.
I learned firsthand why Jin is a top-rated author website designer. His exceptional talent truly sets him apart from others in the field. What makes him even more remarkable is his ability to communicate, collaborate, and create a personalized experience—qualities that are essential for a
web designer to capture your voice, personality, and purpose. Without these, you’d end up with a generic website that looks like everyone else’s.
If you’re worried about the time zone difference, don’t be! Despite me being in the United States and Jin’s company based in Australia, communication was absolutely seamless. So, don’t give it a second thought if you live outside of Australia.
I want to share a quick story. When I first approached Jin, I had a design in mind that I thought would appeal to the mass market. Jin and his team executed my vision flawlessly, but once I saw the finished product, I realized it didn’t feel like me at all. I emailed Jin, sharing my regrets and asking for changes, including a new color scheme and some additional tweaks. His response was incredibly kind and thoughtful. He reassured me that his goal was to make sure I was completely happy with my website.
As we continued working together, I discovered who Jin truly is beyond his incredible talent. He is kind, thoughtful, and a genuinely amazing human being. He is someone you feel humble to work with. He is one of those rare individuals who leaves a lasting impression, and you find yourself hoping to cross paths again one day just to thank him properly.
What more could you possibly want when hiring a website designer and his wonderful team?
Just in case you’re wondering, I absolutely love everything about my website! The design, functionality, and all the elements I wanted have far exceeded my expectations!
Rachael Craw
“Jin listens to your needs and makes great suggestions. He has beautiful pre-made options but also offers custom build designs. He is keenly aware of matching the aesthetic to the writer. I loved the options he presented me with as an author of YA fantasy and science fiction and it was a quick and painless process with clear steps along the way.”
Read Rachael’s full testimonial
My website was nearly 12 years old and I was ready for something new and fresh.
I went with Jin because he created my OG website and has always been excellent to work with.
Jin is great with communication, problem solving and creative solutions. His experience working with authors means he understands our unique needs, ensuring a website that is both visually appealing and simple to navigate.
Jin listens to your needs and makes great suggestions. He has beautiful pre-made options but also offers custom build designs. He is keenly aware of matching the aesthetic to the writer. I loved the options he presented me with as an author of YA fantasy and science fiction and it was a quick and painless process with clear steps along the way.
I have never had a problem with time difference or working with someone outside of NZ.
Jin makes everything straight forward and easy. He is quick to respond to emails and has been a great website host. On the rare occasion a glitch occurs or I mess something up, he is quick to come to the rescue. So it’s more than a one-off, here’s your website, good luck and shove you out the door, Jin offers great ongoing support and service.
I have always appreciated Jin’s friendly, professional, reliable and excellent service.
Adelle Frittitta
“Jin didn’t just build a website; he understood the heart of what I wanted to share with the world. It felt easy, thoughtful, and personal—and he got it done ahead of schedule.”
Read Adelle’s full testimonial
“With my debut picture book set to release in six months, I was stepping into unfamiliar territory. I’d had a blog for over a decade as an art educator, but this was different—this needed to reflect me as an author. Jin didn’t just build a website; he understood the heart of what I wanted to share with the world. Every question was answered thoughtfully and creatively, making the whole process feel so easy! And you can imagine my excitement when I discovered that one of my favorite childhood authors, Jeannie Baker, was one of his clients!
Love OzYA
“Jin generously donated his time and expertise to create a website that would unite the OzYA community.”
Jin generously donated his time and expertise to create a website that would unite the OzYA community.
He immediately saw what we were after and provided an incredible amount of guidance to ensure that the website represented the community in both style and functionality.
Jin volunteered his skills for this project, and was incredibly patient with the LoveOzYA volunteer committee as we brainstormed the content, and it is entirely thanks to him that the website is as good as it is.
Erin Gough
“It was through a professional writing community I first heard of Jin & Co — and I’m so glad I did. When I saw Jin’s portfolio, it was clear why he came so highly recommended. I wanted a professional website but didn’t have the time or skills to build it — Jin made it easy.”
“I have wanted to create a professional style website for myself but lacked the skills and time to learn what I needed to build it myself. It was within a professional writing community I first heard of Jin & Co’s author websites. When I saw his portfolio of work it was easy to see why he came highly recommended.
Jin was incredibly intuitive and helpful throughout the process, always happy to answer any questions I had along the way. I liked working with Jin so much I ended up moving my domain and hosting over.”
Books From Australia
I have a crazy plan for a new industry-wide platform and only a few weeks to pull it off. As soon as I said this to my colleagues who had worked with Jin and Co on numerous websites before, they said “then you have to talk to Jin!”
I have a crazy plan for a new industry-wide platform and only a few weeks to pull it off.
As soon as I said this to my colleagues who had worked with Jin and Co on numerous websites before, they said
“then you have to talk to Jin!”
Jin also got an extra tick for mostly serving author and writer websites — so we know he is a supporter of writing and books, like us. We were impressed with how quickly he saw what we were aiming to achieve.
Each year the APA coordinates a Frankfurt Book Fair program to support smaller independent Publishers in attendance at the world’s largest book fair, Frankfurt, which draws rights agents (buyers of books rights) from across the globe.
With the inability for Australian attendance at Frankfurt in 2020 due to COVID, the APA supported Australian publishers in boosting their digital presence. The website serves to promote Australian publishers and the titles and rights they wish to spruik internationally.
It serves as a Virtual Australian Collective book fair stand platform while travel to and exhibition at international events like Frankfurt is impossible, and also provide more general market insights and updates to those looking to learn more about the Australian book industry.
Jin is easy to communicate with and always meets us where our needs are — even if it’s a complex ask with a (very) short timeframe. He lays out how to use your website very clearly and offered learning tools to ensure your self-sufficiency going forward.
Jin integrated a spreadsheet of book titles and associated metadata into the website and mapped that to directly import into a fresh-looking public facing template. This meant that we were able to set up direct imports for 50+ different publishers, letting them update their own title data without editing the website directly. We were able to focus on wrangling publishing staff for metadata gathering, trusting that Jin would make our untested data imports work smoothly.
Jin turned a complex build around for us in a tight timeframe and I think he is still talking to us! 🙂
Chat with Jin about your project and he will be able to make something work for you.
“I came to Jin & Co because Jin has a reputation in the Australian literary scene, as the premier web designer for author sites. And now that I’ve had the pleasure of working with him on a site of my own, I completely understand how he has come to be so well regarded by my peers.”
Danielle Binks
YA author
Read Danielle’s full testimonial
I came to Jin & Co because Jin has a reputation in the Australian literary scene, as the premier web designer for author sites. And now that I’ve had the pleasure of working with him on a site of my own, I completely understand how he has come to be so well regarded by my peers.
As an emerging author, I needed a website that was about where I’ve been, where I’m going, and what I’ve achieved thus far. I wanted a clean, fresh website that could communicate all my various goings-on, but could also generate more work for me by being a place where I could collect my freelance writing achievements. Jin delivered with a beautifully efficient and fresh website that’s so easy to navigate, and that I can see will grow with me as a writer.
He was extremely patient, thorough and so easy to communicate with – he translated my rather haphazard wish-list into a coherent and easy to navigate site that looks deceptively simple, but has a lot going on ‘under the hood’, so to speak.
I really appreciate that as my career and role changes, my website changes with me – it’s completely adaptable and awesome.
To other authors or creative’s out there who need a website that really works for you and your unique profession – I can’t recommend Jin & Co highly enough.
Edwina Wyatt
“I was pleased with the overall result and appreciated their ongoing efforts in finding solutions even once the website was deployed and the accounts settled. This indicated that the team weren’t solely focused on getting the job done, but genuinely cared about creating a positive experience for their client.”
Gabbie Stroud
“If you are looking for someone to design your professional author website, then you can stop looking now! Jin & Co. are the goods!”
Read Gabbie’s full testimonial
If you are looking for someone to design your professional author website, then you can stop looking now! Jin & Co. are the goods!
Jin is one of those talented IT guys who also has the gift of creative genius. Through thoughtful questioning, Jin was able to help me discover my ‘online identity’. He was able to take my ideas and turn them into an online reality.
The process was simple, straightforward, professional and productive. Although I live in regional NSW, Jin was in regular contact via email, Skype and phone. This made me feel engaged and connected to the web design project. Even now that my site is live and I’m managing it myself, Jin’s support is only ever an email away.
Because the internet is part of our daily lives, it seems like most websites are kind of the same. But I know that my site is something different; it reflects me as a unique individual. Lots of people have commented that my site is quirky, different and most importantly – memorable.
And everyone keeps asking me – who did your website, it looks amazing? The answer is Jin & Co.
Getting the new site together and the mailing list – which I had heard horror stories about from friends who tried to organise their own – was by far how Jin helped the most.
Eleanor Limprecht
Read Eleanor’s full testimonial
My website was old and looked homemade. I liked aspects of it (not a lot of clutter) but knew it needed a refresh with my new book coming out.
I liked that Jin specialises in authors. Jin was responsive and professional. His directions were clear and helpful.
Getting the new site together and the mailing list – which I had heard horror stories about from friends who tried to organise their own – was by far how Jin helped the most.
My advice would be for other writers considering Jin’s services would be that he does a great job. I really like how the blog looks now.
Finally updated the website with the help of @JinAndCo and it looks so much better. And I have a newsletter you can sign up for. https://t.co/SwXaY6WT1M
— Eleanor Limprecht (@TheNeedtoRead) May 7, 2022
R.W.R McDonald
“Go with Jin, full stop. It is well worth the money. A website is an investment in the business side of your writing and Jin is an expert in his field. Can not recommend highly enough.”
My website, which I have had for 2 years, originally through Jin as well, needed to be refreshed and updated as I have another book, Nancy Business, coming out in June 2021. I first got my website before my debut, The Nancys, was published and since then I have learned a lot about how I use the website and what areas I wanted to focus on for the refresh.
I chose to stay with Jin as over the years I have worked with him he has always helped me, he is very good at what he does and it always feels like he understands and is on your side. He is excellent.
What’s he like to work with? Responsive, collaborative, patient, highly skilled, excellent designer, always works within the time-period he tells you. Highly recommend.
Jin is excellent to work with, very fast, great eye for design and was able to interpret what I had in my in head to the webpage in such a painless way.
Jin helped me realise what it was I had in my head – to the finished website. I wanted something that appeared simple and easy to navigate for the user but stylish and high performing as well. I wanted to retain the look and feel of my original website as well. Jin led me by the hand and at the end of our one-on-one had a solution for me which I was thrilled with.
Go with Jin, full stop. It is well worth the money. A website is an investment in the business side of your writing and Jin is an expert in his field. Can not recommend highly enough.
I love the new design, I find it so easy to navigate, yet it has all the old information from the old site. I also love how the new website works on mobile devices
Alex Ross
I really loved how Jin went the extra mile to incorporate a sliding/transitioning color scheme while you scrolled through the site. It showed me that he put a lot of thought and care into my website and familiarized himself with the source material he was designing for.
I needed a book/author website that had a unique visual appeal to match my book. I didn’t want to go with the cookie-cutter website templates because I wanted something that would truly stand out.
Jin’s portfolio of author websites really caught my eye. Not only did he know how to build a sleek-looking point-of-sales website, but he had a very rich variety in the design aesthetic that he chose for each author. Each website he designed really matched the author & book quite well
Jin was an absolute pleasure to work with and didn’t need any hand-holding. His technical expertise, married with some sublime creative intuition, took a lot of unwanted work off my plate. Not only did he deliver on what I had requested creatively, but he also came up with some really novel ideas that weren’t even on my radar. Whenever I needed technical support, he was very quick to respond to and resolve any issue.
Due to my fulfilment warehouse having some very specific point of sales parameters, I had to lean on Jin to communicate directly with their tech team to get our shipping rates populating correctly through the site. He went above and beyond to make sure everything on his end was working properly and then walked the tech team through issues on their end that were not his responsibility to resolve.**
How you found working with a designer outside of the US. What would you say to other writers concerned about the time difference and distance?
I work with teams around the world in various time zones on various film & commercial projects. That being said, my working relationship with Jin was one of the least difficult I’ve faced with such a significant time difference.
I really loved how Jin went the extra mile to incorporate a sliding/transitioning color scheme while you scrolled through the site. It showed me that he put a lot of thought and care into my website and familiarized himself with the source material he was designing for.
Gabrielle Wang
“Jin created a site that reflects my personality and the nature of my writing, looks professional and best of all, is simple to navigate.”
Read Gabrielle’s full testimonial
I am a children’s book writer and illustrator and I love the website Jin Wang has designed for me.
It reflects my personality and the nature of my writing, looks professional and is simple to navigate around. I’m not tech savvy but with Jin’s design I can make changes to the information on my website myself which I think is a real bonus.
Jin is a talented designer who is also courteous and highly professional.
I have a new website designed by @JinAndCo I needed a change because I do much more illustration work now and I felt my website needed to reflect that. I'd love to know what you think. Please take a look. https://t.co/q3nstPbC5p pic.twitter.com/9tJFekruBF
— Gabrielle Wang 王兴霜 (@GabrielleWang) October 29, 2018
Vikki Wakefield
“When I started searching for a website designer I felt daunted and a little lost. The result is a website that captures the essence of my style as writer. Jin has that rare quality in a designer – he listens.”
When I started searching for a website designer I felt daunted and a little lost. In the end it was a spin-the-bottle affair – but I got lucky.
Jin & Co responded calmly to my demands for a whole lot in return for very little ($). Jin somehow took my vague ideas and scattered thoughts and made them work. No question was too naive and no request too much trouble; the whole process was seamless.
The result is a website that’s simple, easy to use and maintain and, most importantly, it captures the essence of my style as writer. Jin has that rare quality in a designer – he listens.
Margaret Aitken
“I would definitely recommend Jin’s services to other writers. I know for a fact that literary agents and publishers look at author’s websites when they are considering their work. Why not make the best impression you can with a memorable and professional website.”
Read Margaret’s full testimonial
I was aware of the importance of having a ‘presence’ online, even as a pre-published writer, so I quickly threw together a website. I wanted a site that really represented me and my writing and I found it difficult to create my vision on my own.
When I sold my first book I knew I wanted to ‘invest’ my advance into creating a website. I searched online for website designers who specialised in authors and also checked out the sites of other children’s book writers. Jin’s site really stood out to me—his designs are fresh and modern, exactly what I wanted for my own site.
Jin makes the whole process very straightforward. He doesn’t overwhelm with information, which I appreciated, and he guided me through everything step by step. Jin listened to my vision for the site and took all my thoughts on board.
There can be a temptation, with so much information available for free online, to try and create a site on your own. However, the hours of research and fiddling it takes is time taken away from creating. Working with Jin made the process simple and the end product was so much more than I could have achieved on my own.
I didn’t find the time difference between the U.S. and Australia to be a problem. Jin responds promptly to emails and has experience working with authors all over the world.
I would definitely recommend Jin’s services to other writers. I know for a fact that literary agents and publishers look at author’s websites when they are considering their work. Why not make the best impression you can with a memorable and professional website.
The only area that I found a bit confusing was at the beginning of the process with regards to choosing a package. It helped to know that additional elements can be added as needed e.g. I didn’t start off with a newsletter but decided to add that on at the end.
When I saw the final website design for the first time I was thrilled! Jin really went out of his way to include all the design elements I had hoped for. The design has given me a starting block for my marketing campaign and a focus for my online presence.
“I’d been running my own WordPress site for years, but with my debut novel coming out I wanted a professional touch. After seeing so many of my favourite author sites were by Jin & Co, I knew I was in the right hands. The process was smooth, my content was transferred seamlessly, and the final site feels professional, personal, and even ties back to a line in my novel.”
Sarah Sasson
Author of 'Signs of Life' and 'Tidelines'
I’d been managing my own WordPress site for about seven years, but with my debut novel approaching I knew it was time for a professional refresh. After experimenting with designs myself, I was ready to work with someone who understood author websites and could make sure everything was up to scratch.
In researching other author sites, I realised many of my favourites were created by Jin & Co. They were beautiful and functional, but each had its own unique flair. I was drawn to their model of browsing ready-made templates that could then be customised — it gave me inspiration and clear reference points when discussing ideas with Jin.
From start to finish, Jin was approachable, knowledgeable and prompt. He helped transfer all my content from the old site, backed up archives, and ensured nothing was lost. Every link to my booksellers and social platforms was set up smoothly, making the site fully connected from the outset.
One memorable outcome was how the design evolved: we experimented with colour blocking, and the final homepage background ended up resembling layered wallpaper — unexpectedly tying in with a line from my novel. It was a happy coincidence that made the site feel even more personal.
For any writer — emerging, debut or established — looking to build or refresh their author website, I would highly recommend Jin & Co. The process was smooth, the support thorough, and the end result both professional and uniquely mine.
“Jin is great to work with. He’s done an amazing job, and it’s taken so much work and stress out of my hands.
Jodi McAlister
I desperately needed a website for my work, but I had no idea how to go about it. A friend of mine in the YA community recommended Jin, and that recommendation totally saved my life.
Jin is great to work with – super quick to respond and to adapt to your needs (for instance, I also do academic research, and even though that’s fairly unusual for author websites, Jin worked out a way to incorporate that into the site). On top of this, his websites are all stunning: I mean, look at mine. 😉
He’s done an amazing job, and it’s taken so much work and stress out of my hands.
I’d recommend him to any author – or anyone, really – looking for a unique, easy-to-use, and gorgeous-to-look-at site.
Lian Tanner
“As a writer of children’s fantasy, I knew I wanted something different in a website.”
As a writer of children’s fantasy, I knew I wanted something different in a website.
Jin’s previous work made me suspect that he could offer this, and his preproduction questionnaire clarified my thoughts. Once this was done, the whole process was remarkably simple from my point of view.
Jin came back to me with a clear budget (adjusted to my finances) and, within a very short time, a design that struck just the right note. He responded quickly to my suggestions for changes, made alternative suggestions when one or two of mine didn’t work, fixed any problems promptly and was a pleasure to deal with.
Plus I’m immensely happy with what he created.
So if you’re looking for a website designer with imagination and flair, someone who can step outside the usual run-of-the-mill designs and create a site that is at once beautiful, intriguing and clear, then I would highly recommend Jin Wang.”
Lian’s website was redesigned in November of 2018. Here’s her updated testimonial:
“This is the second website Jin Wang has designed for me, and once again he was brilliant to work with, responsive to my ideas and requests, and endlessly patient with my changes of mind. Plus I love the final design and the way the website is so easy to update. I recommend Jin unreservedly.
Wendy Orr
Choosing Jin to build my new website has been one of my best decisions ever. He has sorted my widely varying, forty-plus books into a beautiful, highly individual and cleanly functioning site, and continues to advise on and support all aspects of the site, including blog and newsletters. His patience is as extraordinary as his skill!
Kaye Baillie
“I loved exploring Jin’s available website styles and how whichever one I chose would be unique to me. My site now feels like a professional, interactive space to showcase my books.”
“With eight new picture books scheduled for publication over the next three years, I decided it was time to have a professional website with my own domain. I had been using a free website which I dreaded using and it was very time consuming. Not only that, my site did not look professional or user friendly and had limited functions.
Several high profile author/illustrator friends recommended Jin. I checked out their websites and quickly knew I had found the right designer.
Jin responded to my query straight away and he soon got the ball rolling. I loved exploring Jin’s available website styles and how whichever one I chose would be unique to me.
As I’m not very tech savvy I had a few questions for Jin before I settled on my webpage design. He always responded with clarity and timeliness which made the setting up process easy.
I would recommend anyone considering using Jin’s services to have an idea of what they need in a website and let Jin make some suggestions for them to consider.
I’m not sure how Jin’s service could be improved!
He goes above and beyond with his quick responses and remedies when I’ve accidentally deleted or changed something on my site and each year he offers a free makeover to an area of my website.
Michelle Johnston
“For too long I had hidden behind a neglected and weedy blog, thinking nobody would ever come looking for me. Once I had a deal for books two and three I realised that someone, God forbid, might google me. Thus, the need for a professional author’s website.”
Read Michelle’s full testimonial
For too long I had hidden behind a neglected and weedy blog, thinking nobody would ever come looking for me. Once I had a deal for books two and three I realised that someone, God forbid, might google me. Thus, the need for a professional author’s website. I wanted something fit for purpose, streamlined, sparkling and focused on my books, rather than my random chatter.
I shall be honest, I googled ‘Author’s websites Australia’ and Jin were the first one to come up. Excellent SEO work I say.
But looking through all of Jin’s examples I was extremely impressed, plus I knew a number of the authors who had written testimonials, so that was good enough for me.
Jin has been superb to work with, understanding the need to display one’s books without the burden of heavy promotion, and to tailor a site around my other quirks and interests. He has been patient (a must with me and tech) and helpful.
I love the project because (when I had a few tutorials) I could play around with the site like a chess board, like an art piece. Nothing is static. I feel I have ventured into the 21st century. Plus I know I can call on Jin if I fail to figure out how to update anything.
Peg Kerswell
“I was completely drawn to Jin & Co.’s modern, engaging designs and their focus on author websites. I’m in the US, Jin’s in Australia — but distance was never an issue. He was clear and responsive every step of the way. I was completely drawn to Jin & Co.’s modern, engaging designs and their focus on author websites.”
“I needed a website in time for my book launch and had the added challenge of wanting visitors to be able to download music. I toyed around with building something on my own, but quickly discovered that I didn’t have the time, energy, or knowledge to create a great site. After an extensive search for a designer, I chose JIN AND CO. because I was completely drawn to their modern and engaging designs, and because of their focused expertise in building sites just for authors. I also really loved the idea of being able to choose my own template as a starting point to build on.
At first, I wasn’t sure how things would work because I live in the US and Jin is all the way on the other side of the world. In the end, this wasn’t an issue because Jin communicated with me often and was very clear about the process every step of the way. Whenever I had a question or concern, he responded quickly and explained things in detail.
Jin pulled everything together for me in a very short amount of time, including getting two of my music albums up on the site and available for purchase and download. He even made a quick video explaining how to navigate through some things that were confusing to me. From the start of this process, Jin was friendly, upfront, and easy going, and I’m grateful to know that moving forward he will be there should I need to enlist his help again. Thank you, JIN AND CO.!”
Michelle Scott Tucker
“With two books on the way, I needed an update. Jin’s author-focused model and clear pricing gave me confidence and a fresh, modern site. Jin’s templates gave me a head start, but I was surprised by how much I could make the site my own. Easy, professional, and supportive all the way.”
Read Michelle’s full testimonial
“With two new books on the horizon, I knew it was time to refresh my six-year-old website. The old site felt tired and came with high ongoing costs that no longer offered value. Several trusted writer friends recommended Jin & Co, and after seeing their clean, author-focused sites, I quickly understood why.
I loved Jin’s model — professional templates designed specifically for authors, with the flexibility to personalise them. Choosing a design meant I wasn’t going in blind, but I still ended up with a site that was uniquely mine. The clear pricing made everything straightforward, with no surprises.
The process was smooth and collaborative: I picked the template I liked and then worked with Jin to tailor colours, layouts, and features. I was pleasantly surprised by how much I could customise, and Jin made every step easy, even helping with tweaks after the site went live.
Working with Jin gave me confidence. I manage my own content updates but feel secure knowing he’s there with advice, tips, and support whenever needed. His guidance, always provided clearly in writing, has been invaluable.
Prompt, professional service, value for money, and a terrific new website — thanks Jin!”
“I’m that person who asks ALL the questions, and Jin has been incredibly patient and helpful. Not only does he have all the answers, he has also created a beautiful new website which I can update with information and events when I need to. There’s a reason his name is passed about between writers! ”
Kate Mildenhall
Author or The Hiding Place, The Hummingbird Effect, The Mother Fault, Skylarking, and To Stir With Love
I’m that person who asks ALL the questions, and Jin has been incredibly patient and helpful. Not only does he have all the answers, he has also created a beautiful new website which I can update with information and events when I need to. There’s a reason his name is passed about between writers!
Karen Loon
After searching online for potential web designers, I quickly concluded that Jin & Co would be the right provider. The websites he has developed for his clients are all beautiful yet unique. And he has also worked with clients outside of Australia.
After searching online for potential web designers, I quickly concluded that Jin & Co would be the right provider. The websites he has developed for his clients are all beautiful yet unique. And he has also worked with clients outside of Australia.
As my book’s target market is professionals, I wanted a clean, tasteful site that reflected my personality. I definitely didn’t want a boilerplate website with an aggressive sales tone.
Jin is a pleasure to work with. Working with Jin was really easy for me, even though I live in Singapore, and he is based in Melbourne. All of our communication, bar one phone call, was via email.
His emails were clear and transparent, laying out clearly the steps and timelines in the process. He also accommodated my requests for some minor changes in the mockup when we went along. I loved the personalised instructional videos and screenshots he sent me to help guide me on how to use the site. He also was able to recommend to me various tools that I could use to help me manage my site. Finally, there were no unexpected surprises along the way.
I was thrilled with the final result, which looks fantastic! I highly recommend Jin.
Poppy Gee
“I’m in love with my new author website designed for me by Jin & Co. The website looks professional, it’s easy to navigate, and has a cool minimalist aesthetic that I adore.
Designing a website with Jin was a very smooth and transparent process. I highly recommend his services.”
I’m in love with my new author website designed for me by Jin & Co. The website looks professional, it’s easy to navigate, and has a cool minimalist aesthetic that I adore.
Designing a website with Jin was a very smooth and transparent process.
I started by looking at his online shopfront where he has a range of one-of-a-kind designs to choose from. I selected a unique design that suited my novels, and then he filled it with my content.
Jin understood my vision, and accommodated my specific requests. Jin also smoothed over some complex back-of-house website technical stuff (hosting etc) that was bewildering me.
He was very patient, efficient and well priced – I highly recommend his services.
“Jin has plenty of helpful advice, both creative and technical.”
Fiona Wood
Author of 2016 CBCA Book of the Year, Cloudwish
“Jin was relaxed and an extremely clear communicator. Jin has plenty of helpful advice, both creative and technical. I wanted a clean design, and an easy-to-operate site, and that’s exactly what I’ve got – which makes me another happy client.”
Porscia Lam
“Of all the pre-publication tasks I faced as a first-time author, creating a website was one of the most dreaded — but Jin and Co was the perfect fit. I wasn’t looking forward to spending hours going through concepts with a web designer — but this was nothing like that. “The collection of unique, pre-designed templates significantly fast-tracked the process — perfect for a debut memoir.”
Read Porscia’s full testimonial
“Of all the pre-publication tasks that I needed to attend to as a first-time author, creating a website to support my book was one of the most dreaded. I am neither design, nor tech, savvy. In between my day job, editing rounds and caring for a young family, I wasn’t looking forward to spending hours going through concepts with a web designer.
Jin and Co was the perfect fit for my needs, with their collection of unique, pre-designed templates that significantly fast-tracked the process. I took an immediate liking to a simple, modern template suitable for a debut memoir. A quick look at the testimonials from other authors and their fabulous websites was all the convincing I needed.
Jin was fantastic to work with, flexible and responsive as he customised the design for my book. Despite my initial blunders as soon as he handed over the prototype to me, not only did he quickly reverse my inadvertent changes, but he accomplished that without making me feel silly and made some helpful video instructions to help me navigate on my own. Thanks Jin!”
Omar Sakr
My experience with Jin & Co was smooth and easy from start to finish. It was a professional, fast service that provided exactly what I wanted and needed at an affordable price. I highly recommend Jin.
Thank you Eleanor 🙏✨ and yes anytime - although I confess I outsource everything to the wonderful Jin from @JinAndCo - it would take me far too long to get that stuff right!
— Lauren Chater (@WellReadCookie) July 26, 2021
“Jin is a pleasure to work with. He responds to queries very quickly and is always happy to answer questions in a clear manner. I was delighted with the site he produced for me. From just a few questions, he managed to elicit exactly what I wanted in a website and the finished design is stunning. It looks professional and polished, something I could never have achieved myself.”
Lauren Chater
Read Lauren’s full testimonial
Although my site had some decent content and nice images, it was missing the crucial elements of good design. The information was scattered and I couldn’t work out how to unify the parts into a cohesive whole.
I was looking around at the sites of some author friends, hoping to find someone who could create beautiful designs without going overboard. I was impressed by the lovely streamlined aesthetic of Jin’s websites. The packages were also very affordable with the ability to combine different elements.
Jin is a pleasure to work with. He responds to queries very quickly and is always happy to answer questions in a clear manner. I was delighted with the site he produced for me. From just a few questions, he managed to elicit exactly what I wanted in a website and the finished design is stunning. It looks professional and polished, something I could never have achieved myself.
Although I consider myself quite tech-savvy, I’m not a designer and the website I was using before I contacted Jin wasn’t as professional as it could have been. Jin was able to create a site which contained all the information I needed to convey to readers without overcrowding it with unnecessary clutter.
I highly recommend authors get their website professionally designed. It’s so important for authors to be seen as professionals. When festival organisers and journalists search for information about my writing and services, I want them to feel they can trust me to present well and be organised and able to express what my books are about. A good website is a worthy investment, I actually wish I had invested a lot sooner.
I was really impressed by the way Jin took my few suggestions about the site and turned them into something beautiful. I had asked him to use a colour palette of jewel tones to match the cover of my latest novel and I also sent through some stock images which illustrated the important themes. He somehow knew exactly what I wanted even though I don’t think I had been particularly expressive. I think the final result is exquisite. I can’t wait for people to see it.
“The design process was very up front, well thought out and clearly explained so there were no hidden surprises or costs.”
Nathan Luff
Playwright and author of Chicken Stu, Bad Grammar, The Nerd Herd series
Read Nathan’s full testimonial
My website was 10 years old and needed updating to coincide with the release of a new series of books. As well as needing a refreshed looking site, I needed a contemporary site that was responsive to smart phones, tablets etc. I have used Jin previously and was impressed by his clear communication and reliability. I was also impressed by the array of one-off templates Jin has on offer—I find it hard to conceptualise how a site might look and these templates made it so much easier to decide on a style and sitemap (with no surprises as to what the final product will look like). Jin always responds to queries in a timely manner and is great at explaining how a site will operate. The thing I appreciated the most was the way Jin worked with me to create a site that operates beautifully now but is also flexible for me to grow it without needing to pay for any future modifications or designs. For any authors out there considering getting a website, I highly recommend investing in yourself and working with Jin.
Amy Dominy
“I needed something different because I was writing for a variety of age groups and cookie cutter wasn’t going to work. Jin created a site with personality that also met all my practical needs. If you’re in need of a new site, I highly recommend Jin.”
When I sold my first book in 2009, I hired a web company to design my site. Seven books later, I knew I needed to make a change. The company had a certain layout that they applied to every author and I wanted something different. I needed something different because I was writing for a variety of age groups and cookie cutter wasn’t going to work. I began researching online and Jin’s unique designs stood out immediately. I’m so glad I made the decision to go with him. He created a site with personality that also met all my practical needs. And even though the site is now live, he’s quick to respond to all of my questions. Any issues I’ve had have been resolved quickly. I can tell you from experience that it doesn’t always work that way.
If you’re in need of a new site, I highly recommend Jin.
Lana Spasevski
“Jin was so incredibly helpful, approachable and professional. He has a wealth of digital knowledge and a unique way of explaining it concisely. His additional resources such as articles and blog posts are such an added-value in the process of not only building and launching a website, but also maintaining it.”
How can we help you get started?
We partner with you to bring your author brand to life.
Trusted by top authors in Australia and around the world, a Jin & Co. author website template gives you a unique identity to promote both you and your books.
Why choose us? Because you need a partner who truly understands the specific needs of authors. Plus, we’re the only company offering pre-designed, one-of-a-kind author websites at an upfront fixed price.
Learn more about our story, or get in touch today.
👋 Jin here, welcome to Jin & Co. ~ Watch our 33 sec video