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Hi, I’m Jin.

I run Jin & Co., a small, focused web design studio based in Melbourne, Australia. We build websites exclusively for authors. No corporate clients. No marketing hype. Just thoughtful, one-of-a-kind designs that help writers take up space online with confidence.

This isn’t a typical web agency. And that’s very much the point.

Why I work with authors

Over ten years ago, I was building websites for anyone who needed one—big brands, corporate projects, things that looked impressive on paper but drained the life out of me.

Then something shifted.

My first child was born, and suddenly my time felt finite. My work had to matter. I realised I only wanted to build things for people whose work I respected. Authors. Creatives. People building something meaningful on their own terms.

At the time, I’d quietly become the go-to designer for author websites. I didn’t plan for that to happen—but I followed it. Authors write for a living, but often struggle to represent themselves online. I knew I could help.

So I drew a line in the sand.

No more chasing giant budgets or soulless briefs.
No more trying to be all things to all clients.

Instead, I built Jin & Co. around a very different approach.

What makes Jin & Co. different for authors

One-of-a-kind pre-made designs
You choose from a curated collection of original website designs for authors. When you pick one, it’s yours alone—never resold, never recycled. It’s the clarity of a template, with the integrity of a custom build.

Simple, transparent pricing
No quote roulette. Every package is clearly priced, with no nasty surprises later. You know what you’re paying for—and why.

Ongoing support (without the strings)
Most designers disappear after launch. We don’t. We offer hosting, guidance, and a 12-month post-launch series to help you get the most from your site. We’re here to help you grow into it.

Design that reflects your essence
Your website should feel like you. Our process captures your tone, style, and voice—so when readers land on your site, they feel like they’ve stepped into your world.

The heart of what we do

A Jin & Co. author website isn’t just a place to promote your books.

It’s a place for readers to find you.
A space that reflects your work.
An asset you own.
A quiet signal that says: “This is who I am. This is where I live online.”

And we’ll help you build it—without overwhelm, without jargon, and without losing your weekend to Wix.

Who we work with

  • Debut authors getting ready to launch their first book
  • Established writers ready to upgrade and professionalise
  • Self-published authors building long-term presence
  • Literary agents and publishers creating sites for their clients
  • Author–illustrators, editors, and other creative professionals in the book world

If your name is on the spine, you’re in the right place.

What next?

We’d love to help you show up online with clarity, confidence, and calm.

— Jin Wang