We price by templates, not pages, because templates are where the real design work happens.

A template is a unique layout built for a job: Home, Single Book, General Page, Blog, Events. Once a template exists, you can create as many pages from it as you like without extra design fees. This keeps your quote simple and upfront (a flat fee per template), avoids scope creep, and gives you a tidy, consistent site that scales as your catalogue grows. If you need a new content type later, we add the matching template and carry on—no rebuilds, no surprises.

Quick definitions

  • Template (unique layout): A reusable layout designed for a specific job. We set the structure, typography, spacing and components once, then reuse it wherever that job appears.
  • Page (instance): A single page created from a template, filled with your content. One template can power many pages.

Why we price by templates (not pages)

  • Clarity: You know exactly what layouts you’re getting.
  • Quality: We design each layout with intent, rather than stretching a one-size-fits-all page.
  • Speed: Reusing a tested layout is faster and less fragile than ad-hoc tweaks.
  • Scale: Adding more books or posts later is easy when the right templates are in place.

What each template typically includes (with examples)

Home

The front door. A clear overview of your books and brand, with space for a lead book or series, newsletter signup and any current highlight (tour, new release, media).
Examples of pages using it: your single homepage.

Single Book

A dedicated page per title with cover, blurb, formats, retailer links, series placement, reviews, downloads/extracts and media. Each book gets its own URL to rank and share.
Examples of pages using it: one page per book in your catalogue.

General Page

A flexible content template for About, Contact, Media/Press, FAQ, Resources and other static pages. Clear headings, images, quotes and calls to action as needed.

Examples of pages using it: About, Contact, Media, FAQ, Resources.

Blog / News (two templates)

  • Blog Index: a list of posts with filters or categories.
  • Single Post: the article page itself, with images, quotes, related posts and newsletter prompts.

Events (usually two templates)

  • Events Index: upcoming/past events with dates, locations and links.
  • Event Detail (optional): a standalone page for a major event if needed.

Note: A proper events index makes it easier to show a small events strip on Home without “hard-coding” it.

Optional/specialist templates

  • Series Hub: a landing page for a series with reading order and buy links.
  • Workshops/Services: a service page with options, dates or booking links.
  • Timeline or Family Tree: structured layouts for historical or thematic content.
  • Downloads / Teachers’ Resources: files, previews and usage notes.

What does (and doesn’t) require a new template

  • Doesn’t: Adding more book pages (uses Single Book), standard policy pages (uses General Page), another news post (uses Single Post).
  • Does: A new type of content with a meaningfully different layout or behaviour (e.g., Series Hub, Timeline, Workshops with booking integrations).

Common questions

Why not price per page like other designers?
Because pages multiply quickly but don’t always reflect extra design work. Pricing by templates ties cost to the real design value and keeps future additions straightforward.

Can a section appear on multiple pages without a new template?
Yes. Components like newsletter forms or book carousels can be placed in multiple templates once they exist in the system.

Can we add templates over time?
Yes. We often launch with the core set, then add a Series Hub, Events or Blog as your needs grow.

Accessibility and readability
We follow current web accessibility guidelines so type, colour and navigation are clear for readers. See the WCAG 2.2 Quick Reference for what that covers.

Ready to map your site?

Share your books and goals and we’ll recommend the templates that fit, with a clear, fixed price and timeline.