SSL Security for your website and website visitors
You know that green lock in your web browser’s address bar? That’s an SSL certificate. An SSL (Secure Socket Layer) certificate protects your website visitors’ sensitive data, when they share personal information with you, such as their email address when emailing through your contact form, subscribing to your newsletter, or commenting on your blog posts, as well as their credit card and address if you sell via your website. Having an SSL certificate means Google will show your website with a green padlock symbol, giving you and your visitors the peace of mind that the data being transferred on your site is secure. If you do not have an SSL certificate, Google will label your site as ‘not secure’
If you run a blog, any page with comments enabled, or have a contact form, a spam filter is a must. It ensures your site looks professional and credible so that meaningful discussions take place in comments sections without annoying spam. You also won’t be spending any time sorting through and deleting spam in your inbox submitted through your contact form.
Installing Google analytics will give you access to detailed information, data, and statistics about your website visitors. It also offers powerful tools to interpret and analyse that data. The learning curve for using Google Analytics is steeper than Jetpack Analytics (another analytics feature we offer), but the analytical tools Google offers are more powerful.
Jetpack Analytics will give you access to statistics and data about your website visitors. The data generated is not as detailed as Google Analytics (a similar analytics feature we offer), and the tools it offers to interpret and analyse data is not as powerful. However, it is more intuitive to use, and easier to learn, for less tech-savvy users. Plus, you can use Jetpack through your WordPress dashboard, whereas you will have to use a separate platform to view Google Analytics.
Getting found in Google early with SEO and keywords
SEO optimisation is a service we provide to ensure your website ranks high for the relevant search terms in search engines like Google, which means ensuring your website is the first result, or in the first page results for search terms like your name, your book, or your writing service. As part of this service, we ensure your website abides by SEO best practice. This includes technical optmisation, including informing Google of your new website through Google Search Console, and creating and publishing an XML sitemap, so Google knows your pages. It also includes optimisation of your website content, where we offer suggested edits to content like where best to use keywords, optimising your image names, and other tips you can action for SEO best practice.
A social feed displays your updates from social media platforms like Facebook, Twitter, Goodreads, Instagram, etc. on your website. This is more than just embedding a social media widget displaying your posts, as we streamline the design of the feed to your site’s design.
If you’re active on social media, it’s a good idea to incorporate your updates from those platforms on your website, making your website a hub for all your online activity which your audience can access in one place. It also keeps your website dynamic and continually fresh with new content, without you having to do any extra work.
This feature allows you to publicly receive and respond to questions and letters from your website visitors. It’s a great way to build community and engagement with your audience, and to keep your website content fresh and dynamic.
Free downloads are a great way to build your newsletter subscribers. You offer them a free piece of your work, maybe a first chapter, when they subscribe to your email list. For children’s authors, this could include, colouring sheets, fun activities, recipes or short stories.
Update your website visitors with the dates and details of your latest events, speaking or school appearances, built right into your website. This differs from a Blog in that events are ordered by event date (not the date you publish the post on your website). It also often contains extra info like venue address, ticket info and links to external website.
Here we use a simple email contact form - the customer clicks ‘order now’, fills out their name and address. You receive the order by email, you calculate shipping cost based on their address and reply to their email asking them to pay, probably by direct bank deposit, or PayPal if you have it. Once you have their payment, you post the book.
This feature allows you to sell products and services right from your site, via a ‘buy now’ button on your product’s page where customers click to pay to your card immediately and supply their information.