A world-class website for an internationally bestselling author
“Jin and Co have redesigned and launched my website making it sharper, easier to navigate and giving it a fresh contemporary feel.”
Two-time Gold Dagger winner and international bestseller Michael Robotham had outgrown his original website. Despite being regularly updated, the old site was over ten years old and beginning to feel cluttered, hard to navigate, and no longer representative of his brand. Together with Michael and his publisher Hachette, we set out to redesign a site that better reflected his global presence, growing backlist, and strong connection with readers.
Project Goals
- Enhance Michael’s brand presence online
- Create a smooth and engaging reader experience
- Promote new releases and events clearly
- Support international audiences with mirrored content
- Modernise structure and design without losing personality
Our Solution
We drew inspiration from our work with Dervla McTiernan and tailored it to Michael’s darker, sharper aesthetic. This was a custom design project involving six bespoke templates:
- Homepage: Clean and bold, inspired by Michael’s book covers and built to announce new releases and news.
- All Books: Visual grid of titles with filters to help readers discover and re-discover the backlist.
- Single Book Pages: Each title has a dedicated page with cover, blurb, reviews, and purchase links.
- About Page: Bio, media images, FAQs, and newsletter subscribe—grouped for press and fan convenience.
- Events: Integrated with Hachette or featured directly to highlight key appearances.
- Blog/News: To house regular updates and promotion for new titles.
We also included:
- Cover carousel for international editions
- Integrated newsletter archive
- Search function for easy site-wide navigation
- Twitter feed integration (active only if kept current)
- Mirrored homepages for international regions
“The new site has rectified many issues and created an easier way for readers to learn about new releases and explore my backlist, as well as subscribe to my regular newsletters.”
Why It Works
Michael’s audience spans multiple countries, languages, and series. Our design needed to balance:
- Clarity: helping new visitors and die-hard fans navigate quickly
- Depth: housing 20+ books, media, news, and promotions
- Elegance: visually aligned with his covers and tone
“I was impressed by how Jin was able to create mirrored home pages for my German and North American markets. I look forward to his ongoing support and advice.”
Ready for a website that truly reflects your calibre as an author?
Whether you’re managing an international readership, launching your latest book, or simply want a site that feels as sharp and professional as your writing—our custom design service is built around you. No off-the-shelf templates. No noise. Just a tailored, strategic online presence that grows with your career.
If you’re a publisher representing a major author and need a web presence that does justice to their reputation, and works in tandem with your marketing strategy, we’re here to collaborate. We’ll manage the design, development, and ongoing support with care, while working alongside your in-house team to keep things smooth.
“I chose to use Jin because I’d seen what he’d done for several other authors and he seemed to understand the unique nature of this business.”
— Michael Robotham