Creating a Whimsical Online Home for a Debut Picture Book Author
When author Adelle Frittitta approached Jin & Co., she was just six months out from the launch of her debut picture book, My Nonno Loves (published by Hardie Grant). With a background in art education and over a decade of blogging experience, Adelle was no stranger to creating content—but she needed something different this time. She needed a professional, author-focused website that could support her upcoming release and grow with her creative career.
Adelle’s Objectives
Adelle’s brief was clear and heartfelt. She wanted a website that could:
- Showcase My Nonno Loves and future books
- Reflect her personality and background as both an author and teacher
- Include a blog for updates and insights
- Promote her school visits and workshops
- Serve as a central hub for anyone interested in her creative work
And it needed to do all that with a touch of whimsy—something visually playful that matched her work as a picture book creator, while still being polished and easy to navigate.
Our Approach To A Picture Book Author Website
We began by focusing on simplicity and charm—making sure the site had a bright, inviting aesthetic that let her work shine without overloading the viewer. The design leans into spacious white backgrounds, soft accent colours, and subtle movement to create a light, magical feel.
Key Elements Delivered:
- Books Page: A spotlight section for My Nonno Loves, with plenty of space to add new titles as they release.
- About Page: Personal but professional—introducing Adelle’s creative journey, her role as an educator, and her passion for storytelling.
- School Visits Page: Custom-crafted to outline how schools can book her for author talks, art workshops, or creative storytelling sessions.
- Blog: A straightforward and self-managed blogging space to keep her connected to her readers and community.
- Gallery Space: Light integration of illustrations to reflect the whimsy and visual richness of her picture book world.
We worked quickly but carefully, making sure everything was launched with plenty of time before her book’s July release.
The Outcome
Adelle’s website now stands as a beautiful, functional platform—ready to support not just the launch of My Nonno Loves, but her entire journey as an author. It’s a site that works quietly in the background, 24/7, as a professional home for her writing, art, and workshops.
What Adelle Said
“With my debut picture book set to release in six months, I was stepping into unfamiliar territory. I’d had a blog for over a decade as an art educator, but this was different—this needed to reflect me as an author. Jin didn’t just build a website; he understood the heart of what I wanted to share with the world. Every question was answered thoughtfully and creatively, making the whole process feel so easy!
And you can imagine my excitement when I discovered that one of my favorite childhood authors, Jeannie Baker, was one of his clients!
What surprised me most was how quickly everything came together. I had hoped to have the site live a few months before my book launch, and Jin did it with time to spare.
If you want a website that makes you smile, Jin will make it happen.”
Visit Adelle’s picture book author website: adellefrittitta.com