September 2015

Dear Authors,

Recently, my company successfully built and launched a large eCommerce website ~ the type of big budget project most small web agencies would ‘kill for’. And I hated every minute of it.

For the last 10 years, I’ve devoted myself to building websites for anyone who came along that needed one. I was a computer operator. I was selling a commodity for which I could only compete on price. It was a race to the bottom.

It felt soulless helping ‘big business’ sell products that I didn’t feel helped the world. Creatively, it was also riddled with soul destroying politics.

It had me questioning ‘What I’d become’; ‘Who I really wanted to be’; and how to get off the merry-go-round of doing unrewarding corporate work.

The problem was there was money in it. Money our business depended on to pay the bills. And for quite a while there, I couldn’t see a way to just stop.

Then things changed with the birth of my first child this year. I realised how precious my time really was; and made a decision that from now on I would direct my professional talents to helping people I personally wanted to see succeed. Single person businesses, not huge corporations. People like authors, where their brand is based on their personal success; and where their goal is to make a profession of their craft.

Sitting quietly in my portfolio was just such a group. By accident (or luck), I had become the ‘go to’ guy for author websites. I didn’t set out to be ~ but the author community is a close-knit fraternity that, whilst gifted at putting pen to paper, often need a little help when it comes to marketing themselves online.

So as of now, Jin & Co. specialises in designing distinct, one-of-a-kind websites that are aimed particularly at helping authors grow their online presence.

This involves more than just promoting your books. It means creating an asset that you own and leveraging it to build your personal brand: to build a following; attract more book deals; be invited to literary festivals and speaking events; become better known by schools and librarians; heighten anticipation for your work – and, of course, sell books.

Where to from here?

Take a look at our collection of original author website designs for sale.

Don’t see a design you like? Contact us today to talk about your custom design project.

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Yours Sincerely, Jin Wang